Down Memory Lane

A Home of One's Own

By Cait Murphy

Reprinted from the June 12, 2006 Fortune Magazine

First came the trucks. Every 100 feet, they would dump precisely bundled packages of lumber, piping and other building supplies, then pour a concrete slab foundation.

Then came the men. Working in teams of two or three in a precise 26-step choreography, the framers, the painters, the installers, the electricians and so on would do their assigned task - and move on to the next home, over and over.

At the peak of production, the building teams could complete 36 homes in a day.

The result was Levittown , New York , America 's first mass-produced suburb. Henry Ford, who died a few months before ground was broken, would have appreciated the simple genius of this reverse assembly line. In Levittown , it was the workers who moved, not the product.

From 1947 until 1951, the Levitt family built 17,500 houses in this, their first eponymous community (others would follow).

A typical ranch cost $7,990.00.

Simple to a fault, the homes were widely ridiculed for their cookie-cutter sparseness. Architectural critic, Lewis Mumford declared the community an incipient "slum."

But the houses were better than living cheek by jowl with the in-laws in the Bronx , and the target market - white, not-quite-middle-class returning vets - loved them.

On one August day in 1949, sales reps sold 650 houses in five hours.

Levittown pioneered building techniques that are now standard - and helped to bring the American dream of home ownership within reach of thousands of people of modest means.

And no, it never became a slum.

...here's Chuck Hodgman, class of 1965 next to staircase in ranch showing TV that came with the house...

...and Mark Virgilio, class of 1967 with parents (circa 1952-1953)

Check out some of the updated homes 60 years later.... 

Times Square Store (Many did a lot of shopping at TSS)

And many bowled here

Soccer practice at Center Lane Sump

One of many shopping centers

and there was Levittown Ford